Customers should feel confident engaging brands they love and trust

OUR VISION
We are here to create a world where businesses empower users to engage with their digital assets, transact, and communicate online, in full confidence without fear

WE BELIEVE
Over time, as Proof of Source Authenticity becomes a standard, fraudsters and phishers will simply be deterred from these malicious attacks when users no longer fall for their tricks
We set ourselves a mission to help authentic brands empower their users to engage them with confidence
What do we want?
A safe ecosystem where authentic brands and campaigns are clearly differentiated from fakes

How do we want it?
Confident users who fearlessly engage authentic website, services and campaigns

When do we want it?
Simply, and continuously at every point of communication from landing pages to ads and correspondence
