Solutions overview
Account take over (ATO)
Digital Impersonation
Credit card data theft
SEO poisoning
Credential stuffing
For security teams
For fraud/risk teams
For digital business teams
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The MemcycoFM Show: Episode 17
The MemcycoFM Show
Why You Should Watch
Retail fraud has gone public. It no longer happens quietly in the background. Today’s scams are faster, sharper, and designed to look exactly like your brand. A spoofed checkout flow can harvest thousands of credentials before your SOC team even sees a spike. But the real damage isn’t always technical. In 2025, one impersonation scam can trigger waves of fake complaints, social media outrage, and reputational backlash that cost far more than the fraud itself.
Scam sites are being spun up much faster now. Sometimes they reuse phishing kits. Other times they’re built from scratch using tools that let anyone generate convincing content. We’ve seen sites go live within hours.
What’s really worrying is how attackers are targeting key customer flows. Login, password reset, checkout pages. They know where to hit, and the impersonation is often spot-on. In some cases, even the tone of the messaging feels like something our team would write. That level of personalization is new.
“If your detection happens after the user reports the issue, it’s not detection. It’s confirmation.”
-Antonio Scanzaroli
Retail fraud has gone public
It no longer happens quietly in the background. Today’s scams are faster, sharper, and designed to look exactly like your brand. A spoofed checkout flow can harvest thousands of credentials before your SOC team even sees a spike.
The View from the Field
There’s been a clear shift. Loyalty programs are getting targeted more than ever. We’re seeing phishing campaigns that closely mimic login pages, and they’re getting harder to distinguish from the real thing.
Shift to preemptive defenses
We’ve had to shift toward more preemptive loyalty fraud defenses. Customers don’t always realize how valuable those accounts are, and once fraud happens, it’s usually public and difficult to contain.
What’s still missing across much of retail is that preemptive layer of visibility, and proactive disruption of scams in progress. Teams are good at ATO response and cleanup, but not enough is being done to anticipate fraud before it escalates.
