Doubling Down on Digital Impersonation with Shira Rubinoff and Zach Lakovics

What are digital impersonation scams, and what damage do they cause? See Shira Rubinoff break this topic down with Director of Sales for Memcyco, Zach Lakovics.

Shira Rubinoff

Cybersecurity executive, Advisor & author

Zach Lakovics

Director of Sales

Why You Should Watch

We delve into the world of digital impersonation scams, shedding light on their impact and the pressing need for innovative solutions. As scams continue to rise, traditional detection methods fall short against increasingly sophisticated attacks. Discover how creating useless credentials can thwart credential harvesting attacks and learn the importance of self-awareness in cybersecurity.

Key Highlights

Digital Impersonation Attacks Complexity

How digital impersonation attacks, particularly website impersonation scams, are becoming more sophisticated and harder to detect, posing significant risks to businesses and individuals.

Innovative Solutions to Combat Attacks

The need for innovative solutions to effectively counteract these attacks, highlights the limitations of traditional detection methods and the importance of stopping attackers early in the attack lifecycle.

Importance of Self-Protection

The significance of individuals taking personal responsibility for their cybersecurity, advocating for self-awareness, and proactive measures to protect against scams and phishing attacks.

Reducing fraud and taking responsibility

Explore how organizations can detect fake websites in real time and reduce fraud by 20-25%, emphasizing the critical role of personal responsibility in safeguarding against cyber threats.