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Case Studies

London Basketball Association MEMCYCO Case Study – Critical Security for Our Most Vulnerable Communities

Within 3 weeks of PoSA installation, our client saw immediate positive effects. The watermark instills security in their patrons, confirming the client’s authenticity. Only Memcyco’s solution provides real-time alerts, which are critical in detecting cyber threats. The client quickly enjoyed reassurance and security from Memcyco during an attempted (and counteracted!) attack trying to steal donation money days after installation.

Case Study at a Glance

Customer

A charity organization established in 2012.

Business Challenges

  • A prime target for criminals
  • Vulnerable to donation theft
  • Donors losing confidence in security of charity

Solution

  • Watermark authenticity protection
  • Real-time red alerts
  • Full visibility
  • Hassle-free installation
  • Instant results and satisfaction

Benefits

  • PoSA technology immediately detected a cyber attack and mitigated
  • Non-intrustive protection for users
  • Donations were protected
  • Site trust was immediate

About LBA

The London Basketball Association is a registered charity established in July 2012. As a charitable organization, LBA’s mission is to utilize the sport of basketball as a gateway to addressing significant social issues such as obesity, physical and mental health concerns, substance misuse, crime, and postcode conflicts.

To achieve this, we are committed to improving the infrastructure of basketball, making the sport easily accessible to the masses. LBA brings about positive social change in London’s most disadvantaged communities through the sport of basketball.

Business Challenges

A prime target for criminals

Being a charitable organization, our primary concern is ensuring that the donations we receive go to the right recipients. However, as a charity, we have become an attractive target for individuals seeking to exploit donors’ generosity for personal gain, with LBA as the focal point.

Vulnerable to donation theft

If LBA’s website or payment portals were cloned or spoofed, and our donors were subjected to Account Takeover or other phishing attacks, it would affect not only the donors but also LBA.

Donors losing confidence in security of charity

After financial losses or credential compromises, donors might lose confidence in LBA and refrain from making further contributions. For LBA, an attack would extend beyond losing a supporter, leading to a tangible decline in the quality of activities and facilities provided to our members. Donations are the lifeblood of LBA, benefiting the organization and improving our members’ lives. With the increasing frequency of cyberattacks on our donors, we recognized the need to bolster our online security against this threat and began searching for solutions.

Case Study at a Glance

Customer

A charity organization established in 2012.

Business Challenges

  • A prime target for criminals
  • Vulnerable to donation theft
  • Donors losing confidence in security of charity

Solution

  • Watermark authenticity protection
  • Real-time red alerts
  • Full visibility
  • Hassle-free installation
  • Instant results and satisfaction

Benefits

  • PoSA technology immediately detected a cyber attack and mitigated
  • Non-intrustive protection for users
  • Donations were protected
  • Site trust was immediate

Solution

We came across MEMCYCO and their solution and approached them to learn more. MEMCYCO presented its new Proof of Site Authenticity (PoSA) solution, which appeared to be precisely what we needed. It offers real-time protection and alerts, providing our donors with visual security assurance that they are on our legitimate site, not trapped in a forgery.

1

Watermark authenticity protection

This is accomplished through an unforgeable watermark on our website and communications, along with a red alert when accessing a fraudulent website. Additionally, it includes a sophisticated alerting system that promptly informs us if our users are under attack or if criminals are attempting to steal our patrons’ money or credentials.

2

Real-time red alerts

Within just three weeks of installing PoSA, we observed positive effects. The watermark instilled a much-needed sense of security in our patrons, assuring them that they were indeed interacting with us. This is the only solution that instantly alerts our users if they are accessing an impostor site, as they receive a red alert upon encountering a fake.

3

Full visibility

This proved profoundly important when we recently detected an attempted cyberattack through PoSA. A criminal attempted to spoof our site, clone it, and impersonate LBA to steal donation money. Thanks to MEMCYCO’s solution, we were immediately alerted to the attack, and donors who accessed the fake site received a red alert, warning them that they were entering a fraudulent site. PoSA truly saved us and our donors. This was the first time we witnessed PoSA in action, and we couldn’t be happier with the result. Not only was it instantaneous, but it was also incredibly user-friendly.

4

Hassle-free installation

Installing PoSA was remarkably straightforward. After signing up, our tech support team only had to add a few lines of code to our web pages. The watermark appeared seamlessly, and we were good to go. The real game-changer for us was how effectively it protected us and our donors, and how unobtrusive it was for the users. They didn’t need to install anything, and all we had to do was inform them to expect the watermark as a sign of trust.

Benefits

PoSA technology immediately detected a cyber attack and mitigated

  • Within moments of a threat being identified, the PoSA system swung into action, ensuring that potential vulnerabilities were instantly addressed, leaving no room for exploitation.

Non-intrusive protection for users

  • Users experienced enhanced security without any disruptions or changes to their regular browsing behavior. The integration of PoSA ensured a seamless user experience while maintaining high-security standards.

Donations were protected

  • The critical financial lifeline of LBA, its donations, remained safeguarded against malicious cyber threats. Donors could contribute with confidence, knowing their generosity was directed to its intended cause.

Site trust was immediate

  • With visible watermarks and real-time alerts, donors and users could immediately identify and trust the authenticity of the LBA site, bolstering their confidence in the organization’s digital presence.

Summary

PoSA has already proven its worth and saved us much more than its cost. We wholeheartedly endorse it. We were deeply impressed by its trust-building capabilities, and the crowning achievement was seeing PoSA effectively guard us from a live attack as it unfolded. We eagerly anticipate what other capabilities MEMCYCO will introduce to its suite and what innovative features PoSA will bring.

Anthony Lazare
CEO

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