Rubinoff brings vast experience in cybersecurity and her global influencer network to a veteran Memcyco team combatting website impersonation in real time
TEL AVIV, Israel, July 17, 2023 — Memcyco, the real-time website impersonation prevention platform, announced today that Shira Rubinoff has joined its advisory board. A leading cybersecurity executive, advisor, global keynote speaker, influencer, author, and founder, Rubinoff brings long-standing industry expertise and credibility that will add to Memcyco’s already strong leadership team consisting of cybersecurity and startup veterans with successful IPOs under their belts.
Memcyco offers the only real-time solution to website impersonation by detecting spoofing attempts of websites as they happen, alerting both the brand and any customers that navigate to the spoofed site, and maintaining a Red Alert warning on the fake site until it is taken down, significantly mitigating the risk of fraud damages. The solution also includes an option for brands to display a digital watermark on their site to prove its authenticity to customers. Based on a technology called Proof of Source Authenticity (PoSA™), Memcyco’s solution is agentless and easily embedded into a website’s code in a single line.
Rubinoff, who has been calculated by analysts as the top female cybersecurity influencer globally on social media, will help Memcyco in an advisory and consultancy role. Her move to join Memcyco’s advisory board is the latest in her decorated career, which has seen her interview top cybersecurity executives, guide numerous Fortune 100 companies in thought leadership ideation, and consult in business development and organizational dynamics. In addition to cybersecurity, Rubinoff has exhibited extensive knowledge in blockchain and AI, holding several patents in areas related to the application of psychology to improve IT and cybersecurity.
“Memcyco is the only cybersecurity company which protects both the organization and its customers during the window of exposure – from when a fake site is up until it is taken down – which is a major vulnerability previously unaddressed” said Rubinoff. “This unique understanding of pain points is indicative of Memcyco’s ability to develop a robust solution, and I am honored to be joining a team of such accomplished and experienced individuals that are true experts in their field.”
Rubinoff is also the Chief Cybersecurity Officer at Techstrong Group and an advisor on several recognized boards including Pace University, The Executive Women’s Forum for
Information Security, and Leading Women in Technology.
“Shira Rubinoff will add tremendous value to our team, bringing her network of global connections, years of industry experience, and vast expertise in not just the cybersecurity world, but the product, technology, and business worlds in general”, said Israel Mazin, CEO of Memcyco. “We are fortunate to have such an influential figure on our team and are beyond excited to begin our work together at Memcyco.”
Throughout her career, Rubinoff has received awards for “New Jersey’s Best 50 Women in Business”; “Woman of Influence” by CSO Magazine; “One to Watch” by CSO and the EWF; and “Outstanding Woman in Infosec” by the CyberHub Summit; One to Watch.
Memcyco was founded to create a world in which users can confidently interact with businesses online, and scammers are deterred from impersonating brands. Its real-time digital website spoofing and brandjacking protection solution helps brands counter website impersonation fraud and its associated damage to businesses and their customers. Memcyco is trusted by leaders in financial services, eCommerce and other industries.