What Is a Deepfake Scam?

A deepfake scam is a fraud technique that uses synthetic audio or video to impersonate trusted individuals or brands in order to steal credentials or mislead users into harmful actions.

A deepfake scam is a fraud tactic where attackers use synthetic audio or video to impersonate a trusted person, brand, or authority in order to manipulate users into revealing credentials, accessing fake portals, or completing sensitive actions. Deepfakes heighten the realism of impersonation attempts and often serve as the persuasion layer that guides users toward phishing or account takeover workflows.

How do Deepfake Scams work?

Identity capture: Attackers assemble synthetic audio or video that imitates a person’s likeness or voice
Persuasion delivery: Deepfakes are shared through video calls, voice messages, social platforms, or messaging apps
Redirection to a controlled environment: Victims are guided to a fake login page or impersonated website
Credential theft or session misuse: Attackers collect credentials or passcodes and attempt replay against the genuine service
Account takeover or follow up fraud: Stolen access is used to change account details or extract value

Deepfake scams are effective because they reduce the cues users rely on to verify authenticity.

How Memcyco Helps Protect Against Deepfake Scams

Memcyco does not detect the deepfake media itself. Instead, it protects enterprises by detecting the downstream activity that deepfake scams commonly lead to, including phishing, digital impersonation, and credential theft attempts. Memcyco provides visibility and control before access is granted, helping enterprises prevent attackers from converting manipulated victims into compromised accounts.

How it works

• Detects when users reach the genuine site after interacting with a fake or impersonated portal

• Flags suspicious referral patterns, unsafe redirects, and high risk devices attempting credential misuse

• Uses decoy credentials to expose attackers who attempt to use harvested data during login attempts

• Blocks unauthorized access attempts from devices involved in credential relay or misuse

• Provides real-time visibility into individual victim identities so enterprises can respond before harm occurs

• Correlates repeated misuse attempts with persistent device identifiers

Memcyco’s preemptive cybersecurity platform gives enterprises the real-time controls to prevent the consequences of deepfake scams impacting customers, reputation and revenue.

Related Reading

• What is Session Hijacking and 8 Ways to Prevent It
• How to Stop and Detect & Stop Reverse Proxy Phishing Attacks in Real-Time
• 6 Ways to Prevent Man-in-the-Middle (MitM) Attacks | Memcyco